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Start Small, Dream Big: Crafting a Business Out Of What You Love


Have you ever thought about quitting your job or having a side-hustle and doing something that really makes you happy? What about using your skills to earn money? It's a great idea, but it also takes guts. That's what this weeks blog is all about : to help you find your passion and turn it into a profitable business.


Your passion is a resource.

You might think passion is a little dramatic, but it's not. Passion is your reason for living. It drives you to do what you do and gives you energy when the going gets tough. It's the fuel that keeps you going when things are slow or there's a setback in your business.

When we're passionate about something, we pour ourselves into it because we believe in our ideas, mission statement and services—and trust me, I know this first hand! If I didn't have passion for my business as an artist and coach I wouldn't be able to keep going day after day with all of its ups and downs (and there are plenty of both!).

The more time goes on since starting my own business venture as an artist and coach, the more I realize how important passion really is in terms of being successful at what you love doing most: creating art and helping business owners so they can have more sales, less back office hassle and less stress in their lives.


Your skills are resources.

Skills are your ability to do something. Whatever you can do, whether it’s speaking a foreign language or riding a bike, you have a skill that can be used in the world around you.

Skills can be learned and improved upon. If you don’t know how to ride a bike, just keep at it until you get comfortable on two wheels! The same goes for any other skill: practice makes perfect—and better yet, sometimes practice pays off! For example, if your hobby is playing the guitar and someone asks if they can hire your band to play at their party (or wedding), then yes—they will pay money for this service!

You might even feel bad asking people for money when they want something done; however, when it comes down to it: your skills are valuable resources which should be treated as such.


Your network is a resource.

Your network is a resource.

It's your net gain, it's your net result, it's your net worth. It's everything.

In order to leverage your network effectively, you need to know how to use it and how not to use it—specifically, how NOT TO USE IT (and what that means).


It's important to be mindful of how you use your network, as it can have a significant impact on your professional and personal relationships. Here are a few tips for using your network effectively:

  1. Don't overuse your network: It's important to be respectful of your connections and not constantly ask them for favors or assistance.

  2. Don't abuse your connections: Don't use your connections for personal gain or to advance your own interests at the expense of others.

  3. Do offer help and support: Your network is a two-way street. Be willing to offer help and support to your connections when they need it.

  4. Do stay in touch: Make an effort to maintain your relationships with your connections. Keep in touch with them and show interest in their lives and careers.

By following these tips, you can effectively leverage your network and build strong, lasting relationships.


Share your passion and skills with your network.

Sharing your passion and skills with your network is a great way to get started. If you want to start a business as an illustrator, share that passion with people around you. Talk about how much you enjoy drawing and how much you love being creative. If someone asks for help with their art project or design, offer up some of your time and talent! The same goes for other passions like cooking, sewing or woodworking.

You can also use the power of social media: share what interests or excites you on Facebook, Twitter and Instagram (or whatever platform is most popular among your friends). Join communities where like-minded individuals gather online—maybe there's one somewhere in Reddit? Or maybe a Facebook group dedicated to people who love photography? You'll find plenty of people who are happy to listen about what gets under your skin—and if there aren't any groups already set up specifically for this purpose (like an "instrument makers" group), then why not start one yourself?


Find local people who need your passion and skills.

Now that you’ve discovered the type of business that you want to start, it’s time to find people who need your services. If you are passionate about animals, for example and want to become a dog walker, then look for local community groups where there are lots of dogs or pet owners. You can also start by talking with people at your local library or community centre. They may know other members who would be interested in hiring a dog walker like yourself!

You can also ask friends and family if they know anyone who needs your skills—especially if they live in the area where you plan on working!


Find online people who need your passion and skills.

It's time to find some people.

People who are looking for someone exactly like you. People who need your passion and skills.

But how will you do it?

Well, first of all, we have to take a step back and redefine what I mean by "people." In our modern world, there are hundreds of millions of different people out there—each with their own unique set of needs and desires. And if we're going to turn this into a business where others pay us because they want our services (or products), then finding them will be the most important thing we'll ever do in our lives!


Create an offer combining your passion and skills that meets the needs of potential clients.


  • Identify your passion and skills: Start by thinking about what you are passionate about and what skills you have that you can use to help others. This will help you create an offer that is authentic and meaningful to you.

  • Research potential clients: To create an offer that meets the needs of potential clients, you need to understand what those needs are. Research your target market to find out what they are looking for and what problems they need solved.

  • Create the offer: Once you have a clear understanding of your passion, skills, and the needs of potential clients, you can start to put together your offer. This might be a product, service, or some combination of both.

  • Determine who to target: Consider who would be most interested in your offer. This might be a specific group of people or a particular industry.

  • Decide on a presentation method: Think about how you will present your offer to potential clients. Will you create a sales page on your website, send out emails, or meet with people in person?

  • Get people interested: To get people interested in your offer, you need to create a compelling message that speaks to their needs and demonstrates the value of what you are offering. This might include creating marketing materials such as a sales page or promotional emails, or using social media to promote your offer.

  • An example of an offer could be: "I am a professional painter and decorator with over 30 years' experience. I'll paint your house for €500."


Use the things you already have to create something new.

Let's say you play the piano, or have a background in secretarial work. You can use those skills to start a business selling your services as a piano tuner or a virtual assistant.

To use what you already have and make something new, think of ways that others could benefit from it and then create an offer to deliver that benefit. The more specific the benefit is, the better. For example, if I was going to offer my services as a virtual assistant, I would want my message to read: "I'm available for all your secretarial needs." That way people know exactly what they're getting when they contact me—and it's easy for me to promote on social media because the message is so concise (and memorable).

You don't always need years of experience or technical expertise before starting a business; all you need are some basic tools and resources specific to your industry. When someone comes looking for help with their problem—whether it's fixing their car or moving furniture into their new apartment—you'll be ready with an offer: "Let me fix up your car."


With your passion and skills, you can create something new to share with the world. You don’t need to be an expert in everything, just willing to learn and share what you know with others. Now go out there, turn your passion into profit and make your dreams come true!

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